EZ MSP Blog

Social media is constantly evolving, and if the big social networks had it their way, it would be the only place people go when they log onto the Internet. Whether you have strong feelings for or against social media, or perhaps you are indifferent, it’s important to understand how to protect yourself when using social media.

Businesses need a certain degree of good fortune to continue to grow in the manner in which they project when they hang out their shingle. With so many businesses failing after a very short time, taking advantage of the opportunities you’re given is extremely important. In this month’s newsletter, we’ll go through some of the things that a business can do to take better advantage of some opportunities. 

In the relatively short time it has been around, social media has fully ingrained itself into our lives, personally, professionally, and socially. While there are considerable benefits to be had in all of these areas, it is also undeniable that social media can easily become overwhelming and negatively impact us. For this reason, occasionally taking a break from social media isn’t a bad idea. Let’s go over a few ways to make this break as successful and effective as possible.

Social media scams encompass fraudulent activities and deceptive schemes that occur across various social media platforms. These scams target users on platforms like Facebook, X (formerly Twitter), LinkedIn, and numerous others, irrespective of their age or background. They exploit individuals' trust, curiosity, or lack of awareness. Social media scams manifest in various forms, and the following are some common examples.

Social media can be remarkably overstimulating, and for some users this is a problem which is difficult to navigate without giving it up entirely. If you want a nice middle-ground to terminating your account entirely, you can instead curate your news feed by unfollowing accounts that don’t enrich your day. Let’s go over how you can do this.

We’ve all seen our friends and family sharing quizzes on their social media profiles, prompting people to find out what their celebrity stage name or what Hogwarts house you would be in, or to share what their first concert experience was. These fun, lighthearted quizzes are a great way to get to know a little more about the people we’re connected with… and that’s the biggest problem.

Successful businesses and influencers use social media to great effect, no matter the service, but as with most accounts in a connected world, security is extremely important and can influence your own use of social media. Let’s discuss some ways that you can keep yourself safe while using social media and how smart use of social media can improve the security of your business, too.

Ask someone what they think social media has done for society, and you will likely hear a series of complaints about how it is the driving force behind the most divisive period in human history. While their perspective is interesting, it is also wrong. Today, we thought we would take a look at how some of today’s most controversial technologies are working to improve society. 

Social media has turned out to be a culture-defining technology. The massive amounts of people that use the services each week, and the large amount of time people spend on these platforms, makes them important resources for the lion’s share of businesses. The fact that the average user spends around two hours and 24 minutes per day perusing their social media gives businesses opportunities that weren’t available to them only a few short years ago. Today, we thought we would give you a look at how different sizes of SMBs utilize this technology. 

The United States of America is well into its 2020 election season. Social media platforms, and other online services, are taking notice. Given the misuse of social media and other platforms in past contests, there is little wonder that there is some very real pressure on these platforms to establish policy and security measures to prevent these behaviors this time around.

Here, we’ll take a neutral look at the situation, and explain the initiatives that online platforms are now enacting.

For many, Facebook is a huge part of daily life, whether you want to think of it that way or not. There are more than two billion active users. That means if you pluck any 4 random human beings from anywhere in the world, at least one of them likely logged into Facebook today. 

It’s important to know that you still have control over your information, so in today’s blog we’re going to talk about a few ways you can take control over your online identity on the world’s largest social network.

Social media is a great tool that your business can use to communicate with clients and prospective customers, but in an age where you can expect your employees to have their own accounts, it can be devastating to overlook the security issues associated with it. Today, we’ll examine how you can protect your organization from its employees’ social media use.

In many ways, social media is the defining characteristic of the information age. It has transformed the way people communicate, market their products and services, and it has brought a litany of issues into the public consciousness. On the other side of the coin, social media currently costs many business billions of dollars a year in lost productivity. Let’s take a look at the pros and cons of social media, and how your business can put yourself in a net-positive position regarding the technology.

Building a social media strategy can be somewhat troublesome for the modern business. Not only do you not know how it can affect your organization, you also know that your competitors are likely using it. To this end, we’ll go over how your organization’s social media practices can influence success.

Have you ever gotten Facebook requests from strange people who you don’t know? While it might be tempting to give them the benefit of the doubt--after all, maybe they know a friend of yours--it’s best to keep strangers off of your page when you can. In order to give your page, the flexibility to accept friend requests from people you may know, and protect it from strangers, you can implement a “follow” feature, and limit who can send you friend requests.

One thing that both fishing and phishing have in common is the use of lures. With the right lure, the chance of successfully catching the target improves. When it comes to the digital lures seen in phishing scams, research shows that social media is the most effective.

October is Cyber Security month. We want to bring attention to this very important issue affecting every person and organization connected to the Internet. When discussing cyber security, we often talk about computer viruses and malware, but these threats are only part of the cyber security equation. It’s just as important that you, your staff, and even your family, are mindful to not overshare information online that can compromise your organization’s security and personal identities.

Despite the fact that 255 million people use Twitter, some businesses want nothing to do with it. They see it as little more than a waste of time. However, these anti-Twitter activists fail to realize that the social media outlet has an unmistakably large influence in the marketing industry. Unlike Facebook, Twitter gives you the opportunity to customize your audience to suit the precise needs of your business, and the best part of this is that it’s completely free.

When a dining establishment goes out of business, it usually doesn’t make the news. After all, running a restaurant is a risky endeavor. However, for one Washington D.C. eatery, it’s blaming its failure a Google Places mishap, which makes you think twice about how important it is for your business to have its online information properly displayed.

It's the nature of technology to take a while for the market to fully appreciate it. After it's released, there's an implementation phase where the benefits are weighed against the risks. This phase is usually a slow one, but if the technology is good, then its acceptance will be widespread and businesses will have to give excuses on why they're not using it.